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Δευτέρα 9 Μαΐου 2011

China Comic Animation

Hangzhou urban planning bureau has announced MVRDV winner of the international design competition for the China Comic and Animation Museum (CCAM) in Hangzhou, China. MVRDV won with a design referring to the speech balloon: a series of eight balloon shaped volumes create an internally complex museum experience of in total 30.000m2.

Part of the project is also a series of parks on islands, a public plaza and a 13.000m2 expo centre. Construction start is envisioned for 2012, the total budget is 92 million Euro.

Comics and animations have long been considered a form of entertainment for the younger generations but develop more and more into a sophisticated art form. The initiative for a museum especially for this relatively recent art form creates a platform which will unite the worlds of art and entertainment. By using one of the cartoon’s prime characteristics – the speech balloon – the building will instantly be recognised as place for cartoons, comics and animations. The neutral speech balloon becomes 3d.

The 30.000m2 are distributed over eight volumes which are interconnected allowing for a circular tour of the entire program. Services such as the lobby, education, three theatres/cinemas with in total 1111 seats and a comic book library occupy each their own balloon. If two balloons touch in the interior a large opening allows access and views in-between the volumes. The balloon shape allows for versatile exhibitions, the permanent collection is presented in a chronological spiral whereas the temporary exhibition hall offers total flexibility. Amsterdam based exhibition architects Kossman deJong tested the spaces and designed exhibition configurations which appeal to different age groups and allow large crowds to visit the exhibition.
One of the balloons is devoted to interactive experience in which visitors can actively experiment with all sorts of animation techniques like blue screen, stop motion, drawing, creating emotions etc

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